Transactional SMS means

SMS Template containing information sent by Bank or financial institution or insurance company or Credit Card Company to its clients.

SMS Template containing information regarding travel schedules, ticket booking and reservation sent by Airlines or Indian Railways or its authorized agencies to its passengers.

SMS Template containing information sent from registered educational institution to parents or guardians of its students.

SMS Template containing information to its clients pertaining to the account of the client sent by a company or a firm or depository participant, registered with Securities and Exchange Board of India (SEBI) or Insurance Regulatory Development Authority (IRDA) or Association of Mutual Funds in India (AMFI) or National Commodity & Derivative Exchange Ltd. (NCDEX) or Multi Commodity Exchange of India Ltd. (MCX).

SMS Template containing information sent in response to ecommerce transactions made by their customers by e-commerce agencies

SMS Template containing information sent to its employees or agents or to its customers pertaining to services or goods to be delivered to such customers by a registered company

Transactional SMS can be used by

  • Registered Education Institutions (Only for sending critical information to parents)
  • Airlines & Railway (Only for sending ticket & PNR details to passengers)
  • Registered Companies
  • Insurance Companies
  • Registered Banks & Financial Institutions
  • Credit Card Companies
  • Stock Market Alerts (Only to opted-in/subscribed customers)
  • E-Commerce website sending response to ecommerce transactions made by their customers

Does Transactional SMS have Sender ID?

Yes, you can have Send ID for sending Transactional SMS.

Sender ID should be of 6 capital alphabets representing the brand/service/ industry

Sample Sender ID


T- Stands for “Tata Teleservices “it’s a “Service provider”.

D-Standsfor “Delhi” a “Service Circle”


ABCDEF- is the “sender ID” of six alphabets representing a brand or organization or service sending the Transactional SMS.

Can I have multiple sender ID’s for a single account?

No, you can only have a One Sender ID for a Single Account.

Does Sender ID need approval?

Yes, Sender ID should be approved from TRAI.

Will there be any time period for Sending SMS?

No, there is no time period for sending Transactional SMS

You can send Transactional SMS round the clock 24/7 all the 365 days.

Can I send SMS to DND NUMBERS?

Yes, Transactional SMS’s can be sent to DND (Do Not Disturb) Numbers.

What are the requirements for using Transactional SMS?

You just need to fill an undertaking letter and submit Templates for the approval ofTRAI.

What details should be included in undertaking letter?

  • Undertaking letter with company Letter Head duly signed.
  • Category & User name under which you want to send Transactional SMS.

Why undertaking letter?

Undertaking letter is used for sending the user particulars for TRAI approval.

What does the Template contain?

A Template is predefined message which has to be sent. Transactional SMS works with template based messaging.

How many templates can I have?

You can have many templates.

Do my Templates require TRAI approval?

Yes, Template should be approved by TRAI.

What Happens If I send SMS without TRAI approval?

The SMS Template will not be sent.

What happens if I made changes to template after the TRAI approval?

The SMS template will not be sent if u add/modify even a single space in the SMS Template.

What happens when I get Transactional SMS approval?

You will get an Email with your account details as following

User name, Password(can be changed) and credits.

How can I send SMS after all the procedure?

You can just login with your User ID & password in and start sending SMS to your SMS data.

Transactional SMS (With DND) Price

Transactional Bulk SMS (DND Delivery) :

PackageValidityPrice/SMSTotal PriceBuy Now
5,000Lifetime*20 paisaRs. 1000Buy Now
10,000Lifetime*16 paisaRs. 1600Buy Now
25,000Lifetime*15 paisaRs. 3750Buy Now
50,000Lifetime*14 paisaRs. 7000Buy Now
1 LakhLifetime*13 paisaRs. 13000Buy Now
Undertaking Document Required. (Download Here)
Transactional SMS Features (DND Open Route):
• Send via API, Web, Android apps and Excel plugin user-friendly interface.
• Schedule your SMS with date & time for future.
• Transactional SMS can be sent any time.
• SMS Credit is 1 SMS, every 160 characters of SMS constitutes 1 SMS Credit.
• Messages get delivered to NON-DND & DND Numbers also.
• Instant Delivery for multiple operator routing & 99.99% up time.
• Send different messages to different mobile recipients at a time for time saving.
• View Delivery Report ,Direct report download in excel , also email.
• Unlimited Open Templates & Open Sender Id (Six Digit, like: AM-RPGSMS) for free.
• Validity: lifetime, but you need to recharge any package with in 1 year.
• 100% theft and data protection via 2 step OTP verification & email reporting.